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Microdramas Won the Download War. They Haven't Won the Game Yet
Microdrama apps are winning on downloads, but they're leaving billions on the table in revenue. Discover how F2P gaming monetization mechanics can fill the gap.
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Same Metrics, Different Physics: Unit Economics in Consumer Apps vs. Games
Four monetization models. Same metrics. Completely different economics. Here's what unit economics actually mean for your consumer app.
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Plunge Apps Is Here: What 15+ Years in Gaming Taught Us About App Growth
Discover how Plunge Apps is bringing 15+ years of mobile gaming expertise to consumer app growth. We fix monetization, onboarding, and retention where it matters most.
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Breaking Down the Monetization Strategies of Consumer Apps, by Category
An app's category determines its monetization model. Discover seven consumer app categories and their dominant monetization strategies, with iOS vs. Android breakdowns and tips you can use right now.
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What Is Hybrid Monetization? A Working Model for Mobile Game Studios
Free-to-play payer conversion has stayed in the low single digits for a decade. Swrve and Unity data from across the last ten years consistently lands between 1.5% and 2.3%. That means an IAP-only gam
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Rewarded UA Isn't a Channel. It's an Architecture Problem Most Studios Haven't Solved.
Rewarded UA has a trust problem, but not the one people think. The standard story is familiar: a rewarded campaign drives a clean D7 spike, retention fades by D14, and the takeaway becomes "incentivis
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A Segment of One
Per-player LiveOps is the real endgame: every config and every reward fit to the individual, optimized for their experience and the business at once. The interesting question isn't whether to do it. I
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7 ASO Trends Reshaping Mobile Game Discovery in 2026
By Megha Bhargava — ASO Consultant, Plunge Games Most mobile game teams still treat ASO like a metadata job: update the keyword field, refresh the screenshots, move on. That used to be enough when sto
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Hybrid Monetization Is Now the Default. Most Studios Are Still Getting It Wrong.
By Omri Nygate — Monetization Consultant, Plunge Games Let me start with something that should give every studio founder pause: once you put ads in your game, you almost certainly can’t take them out.
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Your ASO Guide for Mobile Games in 2026: How to Actually Rank in the App Stores Right Now
Check out this ASO guide for mobile games. Learn what shifted in ranking algorithms, what to do about it, and a 10-point self-assessment to run with your team.
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Real-Money Games Explained - Are You Ready to Win Big?
Key considerations for developers taking a chance on real-money games By: Aviad Dadon, Plunge Games CEO & Avihay Hermon, Strategic Advisor Real-money games are a fast-growing segment in the video game
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Mobile Gaming Trends 2026: 7 Shifts Every Studio Needs to Know
From AI-native studios to hybrid monetization and retention-led growth, check out the 7 mobile gaming trends reshaping studio strategy in 2026.
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Ruby Seven Studios: Boosting Game Performance and Organic Growth with Plunge Games Consulting
Topline Metrics: (Shown at the very top of the case study - much like in t his example ) 310% Higher Organic Website Visits 33% Higher In-Game Revenue 2.1X Higher Games Transactions The Objective: Rub
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I Played Pixel Flow. Here’s Why the Best Is Still Ahead.
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How Plunge Grew Playgem's Net Revenue by 160% in Less Than 6 months
160% Net revenue increase 128% Higher CVR from install to paying users 150% Increase in ARPPU Playgem is a mobile game studio that's been operating for over 13 years. Their flagship game, PlayGem Back
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Why Studios Hire Plunge (Even When Their Teams Are Strong)
Every studio we work with has a capable core team. We’re not hired to replace what's already there. We're hired because there is an underlying gap: deep capability in most places, and a specific blind
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The First Session Is Not An Introduction. It's A Negotiation With The Brain.
The First Session Is Not An Introduction. It's A Negotiation With The Brain. The principles behind first sessions that make players come back before they even realize they want to. There's a window of
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The Economy Audit Checklist: 10 Checks Every Mobile Game Needs Before It Breaks
PlungeGames Omri Nygate | Head of Economy · ex-Voodoo, ex-Scopely, ex-Playtika · Plunge Games When metrics are down, the post-event debrief can be one of the most uncomfortable meetings in mobile gami
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When Retention Drops, the Feature Is Rarely the Problem
Amir Lev-Ran- Director / Head of Product · ex-Playtika (9 years), ex-Dragonplay · Plunge Games When a Day-7 number drops, the instinct is to find the broken feature, then ship a fix, add a LiveOps eve
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Mobile UA Game KPIs: How to Define, Measure, and Optimize
Get a practical framework for tracking mobile UA KPIs like CPI, LTV, D7 retention, and ROAS so you can scale your game profitably.
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