Industry updates, case studies, and expert analysis from the Plunge Games team.
AppLovin isn't just a UA channel, it also shapes your ad revenue. Learn how to audit your LTV, creative quality, and MAX assumptions before they hit your P&L.
Global gaming CPI rose 30% in 2025. Learn how to address the challenges of rising UA costs by running product, organic, and paid as one system.
Learn how to build a LiveOps engine with player-level offers from day one. A practical guide to the data layer, offer logic, and and a quick audit.
Most apps lose 77% of daily users within 3 days. Learn how gaming's FTUE playbook fixes consumer app onboarding, paywall timing, and D1 retention.
Microdrama apps are winning on downloads, but they're leaving billions on the table in revenue. Discover how F2P gaming monetization mechanics can fill the gap.
Four monetization models. Same metrics. Completely different economics. Here's what unit economics actually mean for your consumer app.
Discover how Plunge Apps is bringing 15+ years of mobile gaming expertise to consumer app growth. We fix monetization, onboarding, and retention where it matters most.
An app's category determines its monetization model. Discover seven consumer app categories and their dominant monetization strategies, with iOS vs. Android breakdowns and tips you can use right now.
Hybrid monetization blends IAP and ads so one in fifty payers isn't carrying your game. A working model for mobile studios to design, test and scale it.
Rewarded UA fails when the game isn't built for it. How reward windows, event depth and economy design decide whether incentivized users actually stick.
Per-player LiveOps is the endgame of segmentation. What to personalize for each player, how it changes by genre, and how to get there.
ASO is no longer a metadata job. Seven 2026 trends connecting store algorithms, AI discovery, creative, retention and LiveOps for mobile games.
Once ads are in your game, you can't take them out. Why hybrid monetization is now the default and the mistakes studios keep making with it.
Check out this ASO guide for mobile games. Learn what shifted in ranking algorithms, what to do about it, and a 10-point self-assessment to run with your team.
Real-money games are a fast-growing, high-risk, high-reward segment. Key legal, product and monetization considerations before your studio jumps in.
From AI-native studios to hybrid monetization and retention-led growth, check out the 7 mobile gaming trends reshaping studio strategy in 2026.
How Plunge Games helped Ruby Seven Studios grow organic web visits 310%, in-game revenue 33% and transactions 2.1X across its social casino titles.
Pixel Flow hit 10M players and $500K/day within months. A game designer's teardown of what Loom Games got right and where the untapped upside still sits.
How Plunge grew PlayGem Backgammon's net revenue 160%, install-to-payer conversion 128% and ARPPU 150% in under six months.
Strong teams still hit blind spots. How Plunge embeds across UA, monetization, economy, ASO, creative and product as the growth layer studios lack.
Strong D1, brutal D7? The problem usually starts in the first five minutes. The principles behind first sessions that make players come back.
A 10-point mobile game economy audit from Plunge's Head of Economy (ex-Voodoo, Scopely, Playtika) to catch sources, sinks and inflation before they break.
When D7 retention drops, teams rush to fix a feature. Usually the operating model is what's broken. Three failure modes and how to diagnose them.
Get a practical framework for tracking mobile UA KPIs like CPI, LTV, D7 retention, and ROAS so you can scale your game profitably.