8+ years in monetization, game economy design, and product strategy across top mobile gaming companies, including Voodoo (Head of Economy & Ad Monetization), Scopely (Principal Game Economist), and Playtika (Solitaire Grand Harvest).
Co-founded Halfbite (CPO) and led Product Insights at Aristocrat, advising roadmap impact through competitor economy analysis.
F2P; Game Economy; IAP + Ads; LiveOps; Behavioral Economics.
Asael Israeli
Co-Founder & Chief Data Officer at Bananaz
As a gaming startup, we were facing an unknown territory. We were introduced to Plunge Games through a colleague who knew and recommended us to Aviad Dadon. Aviad stepped in and helped us in fields we didn’t even know we needed help with, such as user profiling, legal and compliance, ASA, UA, and UO. And the entire mobile advertising industry. He also thought us how, where, and when to acquire users and how to messure our marketing activites against our KPIs. Aviad’s involvement gave us a greater understanding of the field and a significant icrease in our ROAS.