Services

Access top minds to achieve various business goals, from getting help launching your first game to maximizing revenues from your biggest hit.

Plunge Games Consulting offers a broad spectrum of expertise, allowing for scalability and flexibility to match your specific growth needs

Game Refinery

If you’re struggling to scale your game - let us try (and succeed!) Our studio will take over your game operations and growth and skyrocket it. With top-notch ASO, UA, and Monetization strategies, we’ve developed over years of combined experience.

Business Review

Understand the state of your business and the challenges and opportunities confronting you. Set the right performance metrics, monitor them, and build a concrete, actionable, step-by-step plan to achieve your business growth goals.

ASO & Organic Growth

Work with a top-rated consultant and author to get your app on top of the charts and featured in app stores. By optimizing metadata and keywords, you’ll be able to increase ranking on the store and increase conversion rates on product pages. And by collaborating with the UA team to create CPPs to increase organic downloads.

Product Operations

Utilize our expertise in data analysis, A/B testing, features, systems, economy, narrative, world-building, and content design to build the bridge between what players want and what your game development team does.

UA & Growth

Access the top UA experts working with the world's leading game developers to build and adjust growth strategies quickly to advertise to, acquire, and retain the right audience for your game beyond conventional UA channels and with an expert safety net.

Monetization

Assess and optimize game design, in-app and ad monetization, and economy balancing to boost earnings while keeping players loyal and engaged - all aimed at sustainable, predictable revenue growth at scale.

Creative Production

Connect with world-leading creative directors and producers to build unique scripts with UGC, gameplay, and static ads. Get the tools and support to create, refine, and showcase your game in the best possible light, ensuring that all visual assets are aligned with the desired quality and optimized for business growth.

Let's Go

Asael Israeli

Co-Founder & Chief Data Officer at Bananaz
As a gaming startup, we were facing an unknown territory. We were introduced to Plunge Games through a colleague who knew and recommended us to Aviad Dadon. Aviad stepped in and helped us in fields we didn’t even know we needed help with, such as user profiling, legal and compliance, ASA, UA, and UO. And the entire mobile advertising industry. He also thought us how, where, and when to acquire users and how to messure our marketing activites against our KPIs. Aviad’s involvement gave us a greater understanding of the field and a significant icrease in our ROAS.

Guy Gussarsky

Tripledot Studios
“Working with Plunge Games gave us exactly what we were looking for: building a unified measurement and growth strategy for our organic teams—UA, Product, Monetization, and Operations. Plunge Games' consulting allowed us to ensure our focus and efforts were set in the right direction, and our KPIs started to align according to plans within a few weeks.”

Ofir Somberg

CPO & Co-Founder at Baba Entertainment
“Plunge Games supported us through a very difficult period in the mobile gaming industry. With Plunge Games consultants' help, we built dashboards that we use today and completely changed how we look at data. We also created cross-team OKR processes that helped us manage our company better and achieve our business goals. One of the most significant outcomes is that our company’s different departments learned to speak the same language.”

Plunge Games is a team of experienced, accomplished consultants with one focus: unlocking the full potential of your mobile game!
Choose the expert to take your mobile games business to new levels of success.

Aviad Dadon

CEO, Growth & UA

Aviad Dadon

CEO, Growth & UA

15+ years in the gaming and SaaS industry, including Bidalgo (IronSource), Bidshake (Voodoo).
Helped hundreds of game developers worldwide.
Skill-based RMG; Social Casino; Casual; Hyper Casual; Growth; UA; Strategy;

Yoni Ushin

Creative, UI/UX

Yoni Ushin

Creative, UI/UX

25 years of creative experience, a Playtika Founding Member & VP Creative; 888 Senior Designer; Meemix Creative Director; Graphical User Interface (GUI) designer and consultant;
Integrating ML & AI into creative processes; Optimizing creative teams interfaces, live ops and monetization.
Social Casino; Real-money; Casual; Hypercasual

Yoav Kedem

Product Management & Business Strategy

Yoav Kedem

Product Management & Business Strategy

14 years of experience in product and leadership in the largest gaming companies, including Product Madness and BeachBum.
A sharp leader with a wide set of skills from product ideation, progression, level design, live ops, and more.

Moshe Ben Haim

SEO

Moshe Ben Haim

SEO

7+ years in Organic Growth and SEO including 888, Wix, and more, leading some of the most competitive verticals like Casino, Sports betting, and Poker. A leading expert in improving website visibility on Google and Bing and various off-page activities with the ability to adapt to Google’s algorithm changes.

Dvir Ackerman

Game Design

Dvir Ackerman

Game Design

15 years in the gaming industry, including Playtika, WIN.com, Tangelo Games Corp.
Product Management; Game Design; Genrative AI; General Management; Helps companies balancing game economy & user experience, growing revenues, and fostering high-performing teams.
Casino, Casual;

Priyank Badkul

Product & Business Management

Priyank Badkul

Product & Business Management

18+ years in the Mobile Gaming industry, including GSN, Huuuge Games, Tripledot Studios.
Building games, game teams (studios) and gaming businesses from 0 to 1; Managing studios through multimillion revenue growth; Crafting product vision, strategy, roadmap, execution, and results; Product; Monetization (IAP/Ads/Hybrid); Live-ops; Art & Analytics; Tech; UA, HR; Finance; Legal; Customer support;
Casual; Puzzle; Cards; Real-money Skill Games.

Gil Tal

Product & R&D

Gil Tal

Product & R&D

Accomplished Founder, CEO & CTO with 20+ years of experience in the Gaming industry, including PlayGem, Play65.
Product, Processes; Design, implementation and operations of mobile & web-based applications;
Casual, Skill Games, EdTech.

Yael Takomi

Ad Monetization

Yael Takomi

Ad Monetization

Formerly a Product Ad Monetization Manager at Playtika and specialist in Product Monetization Go-To-Market strategies at Meta, her career is a collage of innovative projects covering monetization and product creation.
Ranked in Jolt Technology College’s top 20 lecturers worldwide and part of Reichman University Game Changers program lecture about product innovation within the gaming industry.

Marc Tibbo

CRM/VIP

Marc Tibbo

CRM/VIP

With 17+ years of experience in CRM, Monetization, and Operations, including Director of CRM & VP of Operations at Tripledot Studios, CRM Team Lead at Product Madness, and Head of CRM at Annexio Limited and BetBright.
Specializes in customer retention, loyalty programs, LTV optimization, data analysis, and cross-functional team management.
Social Gaming; Casino; Sports Betting; Lottery; Bingo and Poker in Real-Money & Casual Gaming,

Stacy Khviasechka

Product Management

Stacy Khviasechka

Product Management

5+ years of product management, including roles at Tripledot Studios and Huuuge Games. Specializes in product deconstructions, generating insights from data and market research, monetization strategies (IAP, ads, hybrid, real-money), product roadmapping and leading cross-functional teams. Women in Games Ambassador and speaker at industry events.
Casual; Puzzle; Cards; Real-money Skill Games.

Nitsan Avioz

PPC & Affiliate Marketing

Nitsan Avioz

PPC & Affiliate Marketing

7+ years in PPC and SEO, including roles at Global On Media and Kadabra Inc.
Specializes in driving traffic, optimizing campaigns, and improving website rankings across competitive verticals. Google Search and Analytics certified, proficient in Google Ads, social media campaigns, and using data-driven strategies to enhance digital visibility.

Bryan Hurwitz

Product Management & Economy

Bryan Hurwitz

Product Management & Economy

18+ years of experience in the mobile gaming and iGaming industry, including key roles at Product Madness, Playtech and Bonza Gaming. Specializing in Product Process, Game Economy Design, Product Features and Player Monetization. Expertise in balancing game economy with user experience to drive revenue, retention and player satisfaction. Experienced in developing and leading high-performing teams.
Social Gaming, Casino, F2P, iGaming, Real Money & Casual games

Ready to take the plunge? Connect with our experts today.



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